I really recommend every self-aware marketer or entrepreneur to look beyond just the necessary dot on the horizon that has been determined for your organization. You should also look at where you come from, to the left, to the right, inwards and outwards. Marketing is more than reaching a target group with creative and activating content. Marketing also means providing staff who are aware of what you stand for and who know how to convey it. Marketing is also making sure that staff are aware of what you stand for and know how to convey it. Marketing also means standing for a good cause and taking responsibility.
With this holistic approach, marketing becomes more and more meaningful and makes a fully-fledged contribution as a director and guardian of value.
Hudson & the Dutchmen wields the broadest perspective on marketing. That is not always the easiest process, but it takes you even further than you envisioned.