To edit the Efteling videos, we needed all our expertise in state-of-the-art technical requirements for online use. First, we reviewed each commercial shot by shot, to ensure each of them conveyed the park’s magic from every viewpoint. Then we started fine-tuning them, taking endless care as we tweaked the color grading, overlaid suitably upbeat music, and added the perfect voiceover. Finally, we supplied the client with multiple formats, each optimized for different applications – as various kinds of banners and as a pre-roll, using very different image sizes for each type of content. Now the commercials bounce right off the screen. If you live in the Netherlands, you’ll almost certainly have seen them – maybe you’re booking your tickets for Efteling right now!