Familiar with the Fietsenwinkel.nl commercials? If you are living in the Netherlands you must have seen them. The same concept has been rolled out in the Nordics and of course that includes a TV campaign.
HelloRider is Nordics version of the Dutch webshop Fietsenwinkel.nl.
HelloRider wanted a campaign in the Nordics that’s just as successful in as that of Fietsenwinkel.nl in the Netherlands. They needed their own commercials for that. The same concept but with a different look.
A series of commercials and tag-ons that have generated a lot of attention and recognisability on TV.