{"id":24861,"date":"2019-08-13T13:07:07","date_gmt":"2019-08-13T13:07:07","guid":{"rendered":"https:\/\/www.hudson-dutchmen.com\/?page_id=24861"},"modified":"2021-01-18T10:41:42","modified_gmt":"2021-01-18T10:41:42","slug":"efteling-campagne","status":"publish","type":"page","link":"https:\/\/www.hudson-dutchmen.com\/nl\/efteling-campagne\/","title":{"rendered":"EFTELING CAMPAGNE"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Online videocampagne Efteling<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator type=”transparent” thickness=”1″ up_style=”px” down_style=”px”][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator type=”transparent” border_style=”solid” thickness=”2″ up_style=”px” down=”1″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”50″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/2″][vc_separator type=”transparent” thickness=”0″ up=”11″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]De Efteling: een gigantische Wereld vol Wonderen. Ooit begonnen in 1952 en inmiddels uitgegroeid tot een wereldwijde trekpleister van sprookjes, attracties, musicals en nog veel meer. Als er \u00e9\u00e9n bedrijf is dat de breedste kijk op marketing<\/a><\/span> op een goede manier in de praktijk brengt dan is het de Efteling wel. Alles wat zij doen aan marketing en communicatie versterkt het merk en dat is in alle lagen van het bedrijf voelbaar.<\/p>\n

Iedere dag doen de mensen van de Efteling er werkelijk alles aan om bezoekers d\u00e9 perfecte beleving te bezorgen. En er is zoveel moois in de Efteling, dat het haast niet lukt om alles in \u00e9\u00e9n dag te bekijken. Overnachten in en rondom het pretpark zou dan natuurlijk fantastisch zijn![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Het perfecte voorbeeld van de breedste kijk op marketing<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” thickness=”20″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” side_padding=”20px” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_video link=”https:\/\/player.vimeo.com\/video\/350722256?title=0&byline=0&portrait=0“ style=“position:absolute;top:0;left:0;width:100%;height:100%;“ frameborder=“0“ allow=“autoplay; fullscreen“ allowfullscreen” align=”center”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”center” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Veeleisende
\nmarketeers<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”60″ up_style=”px” down_style=”px”]Portfolio commercials<\/span><\/span><\/a>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_separator type=”transparent” thickness=”0″ up=”11″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

De uitdaging<\/span><\/strong><\/h5>\n

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De marketingprofessionals van de Efteling zijn veeleisend en weten exact wat ze willen. Kwaliteiten die ook hun partners tot topprestaties dwingen. Toen zij een partner zochten voor hun online commercials<\/a>, die werkelijk alles moesten uitademen waar de Efteling voor staat, begon ons hart aanzienlijk sneller te kloppen. Een fantastisch project waarbij we ons direct realiseerden dat dit een opdrachtgever is die exact weet wat het wil. Er waren 3 nieuwe online commercials nodig voor de nieuwe verblijfscampagne. En wat het extra spannend maakte: het eindresultaat moest er binnen een week zijn. Een uitdaging waar wij ons maar al te graag in vastbeten!<\/p>\n

[\/vc_column_text][vc_separator type=”transparent” up=”28″ up_style=”px” down=”20″ down_style=”px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” thickness=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” side_padding=”20px” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_video link=”https:\/\/player.vimeo.com\/video\/350722310?title=0&byline=0&portrait=0“ style=“position:absolute;top:0;left:0;width:100%;height:100%;“ frameborder=“0“ allow=“autoplay; fullscreen“ allowfullscreen” align=”center”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”50″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/2″][vc_separator type=”transparent” thickness=”0″ up=”11″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

De uitvoer<\/span><\/strong><\/h5>\n

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Bij een project als voor de Efteling komt het aan op heel goed horen wat een opdrachtgever echt wil. Als dat niet spot-on is dan sla je de plank goed mis. in dit geval kwam het bij deze video\u2019s aan op het overbrengen van het juiste gevoel waarbij de juiste kennis van allerlei inhoudelijke zaken en technische eisen voor online gebruik nodig waren. Daarom heb ik mijn collega’s Coen de Koning en Rutger Hesseling erbij gehaald. Samen met de creative director van de Efteling hebben wij alle wensen vertaald naar de juiste uitvoer.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

3 online<\/h2>\n

commercials<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” thickness=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” side_padding=”20px” padding_bottom=”20″ box_shadow_on_row=”no”][vc_column][vc_video link=”https:\/\/player.vimeo.com\/video\/350722288?title=0&byline=0&portrait=0“ style=“position:absolute;top:0;left:0;width:100%;height:100%;“ frameborder=“0“ allow=“autoplay; fullscreen“ allowfullscreen” align=”center”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”center” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Perfect voor<\/h2>\n

alle kanalen<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”60″ up_style=”px” down_style=”px”]Contact voor een eigen commercial<\/span><\/span><\/a>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_separator type=”transparent” thickness=”0″ up=”11″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Resultaat<\/span><\/strong><\/h5>\n

[\/vc_column_text][vc_separator type=”transparent” thickness=”8″ up=”0″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Om de drie video’s optimaal in banners en als pre-roll te kunnen gebruiken, zijn er diverse formaten aangeleverd, er zijn namelijk per soort banner steeds weer andere beelduitsneden nodig. Om ook dit perfect aan te leveren hebben we elke commercial per shot bekeken, om ervoor te zorgen dat zij hun magische kracht behouden bij alle soorten uitsneden. Op dat moment komt het aan op finetunen en finesse met de juiste Color Grading, goede muziek en met de perfecte voiceover spatten de commercials van het scherm af!<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_separator type=”transparent” thickness=”16″ up=”0″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Woon je in Nederland?\u2026 Dan kan het haast niet anders of je hebt ze vast en zeker ergens gezien. Ja toch?<\/p>\n

[\/vc_column_text][vc_separator type=”transparent” thickness=”40″ up=”0″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Auteur: <\/span><\/strong>Maurits Roos – <\/span><\/strong>Founding Director<\/span><\/strong><\/a><\/h6>\n

[\/vc_column_text][vc_separator type=”transparent” thickness=”40″ up=”0″ up_style=”px” down=”0″ down_style=”px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” padding_top=”40″ padding_bottom=”40″ box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”1\/5″][vc_single_image image=”20230″ img_size=”medium” alignment=”center” hover_animation=”no”][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”20226″ img_size=”medium” alignment=”center” hover_animation=”no”][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”20248″ img_size=”medium” alignment=”center” hover_animation=”no”][\/vc_column_inner][vc_column_inner width=”2\/5″][vc_column_text css=”.vc_custom_1607974915683{padding-right: 20px !important;padding-bottom: 40px !important;padding-left: 40px !important;}”]<\/p>\n

Dutchmen<\/h2>\n

on this<\/h2>\n

project<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_column_text] Online videocampagne Efteling [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator type=”transparent” thickness=”1″ up_style=”px” down_style=”px”][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator type=”transparent” border_style=”solid” thickness=”2″ up_style=”px” down=”1″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”50″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-24861","page","type-page","status-publish","hentry"],"yoast_head":"\nEFTELING CAMPAGNE - 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