{"id":26732,"date":"2020-12-24T09:46:07","date_gmt":"2020-12-24T09:46:07","guid":{"rendered":"https:\/\/www.hudson-dutchmen.com\/?page_id=26732"},"modified":"2021-01-08T09:54:37","modified_gmt":"2021-01-08T09:54:37","slug":"de-breedste-kijk-op-marketing","status":"publish","type":"page","link":"https:\/\/www.hudson-dutchmen.com\/nl\/de-breedste-kijk-op-marketing\/","title":{"rendered":"De breedste kijk op marketing"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

De breedste kijk op marketing<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator type=”transparent” thickness=”1″ up_style=”px” down_style=”px”][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator type=”transparent” border_style=”solid” thickness=”2″ up_style=”px” down=”1″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_separator type=”transparent” thickness=”0″ up=”11″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Als zelfbewuste organisatie die sterk in het hier en nu staat kijk je verder dan alleen naar de noodzakelijke stip aan de horizon. Je kijkt ook naar waar je vandaan komt, naar links, rechts, naar binnen en naar buiten. Marketing is meer dan een doelgroep bereiken met creatieve en activerende content. Marketing is ook zorgen voor personeel dat zich bewust is van waar je voor staat en dat ook weet uit te dragen. Marketing is ook staan voor een goede zaak en een stuk verantwoordelijkheid oppakken.<\/p>\n

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Met deze holistische benadering krijgt Marketing meer en meer betekenis en levert het een volwaardige bijdrage als regisseur van waarde.<\/p>\n

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Hudson & the Dutchmen hanteert de breedste kijk op marketing. Dat is niet altijd het makkelijkste proces, maar het brengt je nog verder dan je voor ogen had.[\/vc_column_text][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_single_image image=”20465″ img_size=”250×125″ alignment=”right” hover_animation=”no”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” thickness=”20″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”center” background_image=”26743″ padding_top=”300″ padding_bottom=”300″ box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”center” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”right” box_shadow_on_row=”no”][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Elkaar echt goed leren kennen<\/h2>\n

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De breedste kijk in de praktijk<\/span><\/strong><\/h5>\n

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Bij elk project wordt er gestart met een kick-off sessie. Bij deze kick-off zijn naast meerdere personen uit de organisatie van de opdrachtgever ook diverse Dutchmen aanwezig. Omdat elke opdrachtgever weer een andere uitdaging heeft en in een andere sector actief is varieert ook de samenstelling van de Dutchmen tijdens zo’n sessie.<\/p>\n

Het voordeel dat direct meerdere Dutchmen met verschillende expertises tijdens zo’n kick-off naar de uitdagingen, potentie en doelstellingen van de opdrachtgever kijken, is dat er direct een goed beeld in de volle breedte ontstaat van de mogelijkheden en kansen. Iedereen leert elkaar direct beter kennen en dat heeft later tijdens de samenwerking veel voordelen.<\/p>\n

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Ook tijdens de verdere uitrol van de projecten wordt er te allen tijde in de breedte door meerdere specialisten meegekeken. Zo kijken er creatieven mee bij de uitvoer van online marketing dat voor een groot deel juist een technisch verhaal is. En andersom kijken strategen mee bij de creatie van een tv-commercial of het ontwerp van een website. Door altijd met een brede kijk naar het totaalproduct te kijken wordt het vele malen sterker en zal de impact ervan ook veel groter zijn.<\/p>\n

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Twee diensten waarbij de breedste kijk direct van waarde kan zijn bij organisaties met uiteenlopende wensen.<\/span><\/h3>\n

[\/vc_column_text][vc_separator type=”transparent” thickness=”20″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”center” background_color=”#f9f9f9″ box_shadow_on_row=”no”][vc_column width=”1\/2″ css=”.vc_custom_1608632967596{background-color: #f9f9f9 !important;}”][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Marketing Coach<\/span><\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”15″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Je bent te druk met lopende projecten of je wilt als marketeer met regelmaat spiegelen op niveau. Een vast aantal uur per maand sparren met de Marketing Coach zorgt voor focus bij het ontwikkelen en verbeteren van jouw marketing- en communicatiestrategie.<\/span>[\/vc_column_text][vc_separator type=”transparent” up=”15″ up_style=”px” down=”0″ down_style=”px”]Marketing Coach<\/span><\/span><\/span><\/a>[vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1608629285246{background-color: #f9f9f9 !important;}”][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]<\/p>\n

Fix the basics<\/span><\/h2>\n

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Stop een willekeurig bedrag in LinkedIn of Ads en de leads stromen binnen. Was dat maar waar! Hoe staat je bedrijf er online voor en waar halen je grootste concurrenten het verkeer vandaan? Met een goede check weet je exact waar je staat en wat je kunt verbeteren.<\/span><\/p>\n

[\/vc_column_text][vc_separator type=”transparent” up=”15″ up_style=”px” down=”0″ down_style=”px”]Fix the basics<\/span><\/span><\/span><\/a>[vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”30″ up_style=”px” down=”0″ down_style=”px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_separator type=”transparent” up=”40″ up_style=”px” down=”0″ down_style=”px”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_column_text] De breedste kijk op marketing [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_separator type=”transparent” thickness=”1″ up_style=”px” down_style=”px”][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator type=”transparent” border_style=”solid” thickness=”2″ up_style=”px” down=”1″ down_style=”px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” box_shadow_on_row=”no”][vc_column_inner width=”2\/3″][vc_separator…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-26732","page","type-page","status-publish","hentry"],"yoast_head":"\nDe breedste kijk op marketing - 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