Your sales people probably love the work they do. That’s why they are so good at what they do. They know the challenges and wishes of your prospects. And which topics attract the wanted attention. By making the right decisions and by creating the needed content for prospects, you can benefit immensely.
A video, an article or inspirational graphics as a response to the needs of your clients increase your authority if you share them through the right online channels. It contributes to your online visibility and findability. This way your sales team can exert more influence on prospects in the orientation phase, resulting in more high quality leads.