One of the most popular online travel agencies in the Netherlands, Prij$vrij has been going since 2010, winning the Dutch Website of the Year award in 2014, 2016 and 2017. Their average customer satisfaction score is 8.7, and they have more than 140,000 followers on Facebook. They really would do anything for their customers, and focus fanatically on delivering the best value at the best prices. Even better: they’re fun to work with!

The Challenge

Prij$vrij is now determined to become the “top of mind” provider of luxury holidays, too. New goals – especially ambitious ones – demand new strategies and (of course) new commercials. Which is where we came in…

The Outcome

Together with Prij$vrij, we put together a bold commercial that was viewed millions of times between Christmas 2016 and January 2017. Of the “love it or hate it” school, viewers’ reactions show that it really stood out and successfully boosted awareness of Prij$vrij’s services. The result was a surge of visits to the Prij$vrij website by online buyers who like to plan and book their summer holidays during the Christmas period. Job done!


Commercial, Commercials1.1, Photography, Strategy, Video

Color grading, commercial, Corporate identity, corporate video, Director of Photography, Editor, media inkoop, online, online marketing, producer, Promotional video, styling, tag-on, TVC
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