The execution of this project
During a targeted kick-off session, we mapped exactly what kind of organization we were dealing with, where their strengths and where their greatest challenges lay. By looking at this new client from various specialisms, we were able to make a proposal to Marlog in which they had full confidence. Subsequently, the primary focus was creating visibility and findability in Google.
Marlog had been active through Google Ads for years and in our opinion there was still a lot to be gained there. And that turned out to be the case. By properly organizing the campaigns, it is ensured that they are very easy to find for the target groups. Organizing the campaigns well is particularly important for companies such as Marlog, which operate in a super competitive sector.
Marlog’s organic positions have also been greatly improved, so that they quickly come up in Google for relevant search terms. In addition, it was precisely mapped out how the website could be technically optimized so that this could be tackled in collaboration with the web developer.
However, marketing is much more than just a technical story. Both on your website and with advertisements, communication is extra strong if you know how to involve your target group with your brand on a more emotional level. That is why photos and videos have been created for Marlog, in which the themes respond to the specific needs of target groups.